Starbucks Closing Causes Trauma in Newark

(Read complete article here ... )

By Yoko Shigeta (544)

As you know, 600 branches of Starbucks started to close. This article is about one Starbucks which was included 600 branches in Newark, N.J. The reaction was totally different to N. Y. city. They don’t care a lot about closing branches because they can go others. On the other hand, people in Newark reacted very emotional, got anger. Also they are disappointed and frustrated about it. “‘They’re not going to close the one on Wall Street!’ one man exclaimed.”On the some web site, you could see the flier said “Save our Starbucks”. These actions made the mayor of this city to call Starbucks to reconsider. Jorge Espana, a 70-year old guy who comes to Starbucks twice a week from the other side of town said “it‘s the only nice place on this street and important for me and other people” As he said, it is exactly important place for many people. For example, a lady said she uses there to meet her friends, or some student use for studying. A spokesman for Starbucks, Mike Lenda, sent an e-mail statement. It said, “We are humbled by the support we’ve received from communities around the U.S. — including Newark — regarding the closure of our stores, we used several criteria to determine stores for closure, including identifying locations that were not profitable at a store level and not believed to provide acceptable returns in the foreseeable future.”

My Opinion:
It was shocked to me that 600 branches of Starbucks will close not only in the U.S. also other countries. I love Starbucks and I go to there at least once a day. There were 2 branches near from Extention Center, but there is only one now. I think Starbucks is not only the place you get the coffee, also it reminds you something such as meeting to your friend. I think they star act that you can get any grande size of cold drink after 2 p.m. if you brought receipt from morning. It shows their apology to everyone such as in Neware.